Friday Evening Event
July 24th from 6:00-8:00 pm
Tickets are available – $10
Doors open at 5:30 pm
6:00 pm to 7:00 pm – Dinner
6:45 pm – Door Prizes
7:00 pm – 8:00 pm – Marketing Fiber with Wini Labrecque
A presentation by Wini Labrecque, SWF Fiber Innovations
It is apparent that many breeders struggle in being able to market their fiber. Join us for a review of understanding the true “value” of your fiber, in its raw “just shorn” state all the way through value adding. I will discuss many aspects of marketing, from raw fibers sales to finished product sales, touching on cooperatives, commercial collections, niche markets, csa’s, and packaging and labeling requirements. Time permitting we will also talk about internet marketing and the many opportunities there.
Wini Labrecque has been involved in the fiber industry since the late 1980s. With a focus on natural fibers, she has developed an extensive background in utilization and promotion of all types of fibers for practical and commercial use.
Wini is a weaver, hand spinner, felter, knitter, crocheter and dyer. She has raised a variety of fiber livestock over this time period including cashmere producing goats for 12 years. She is an AOA Certified Alpaca Fleece judge, Certified Camelid Fiber Grader/Sorter/Classer through Olds College in Canada, Trained Grader/Sorter of cashmere fiber as well as trained in judging cashmere.
Wini also has extensive expertise grading and sorting American wool in all its diversity. She is coauthor of “Sorting Grading Carding Basic Manual: a prerequisite for advanced sorting and grading” and is an administrator and trainer for the SUNY/Cobleskill Certificate Training Program in Sorting, Grading and Classing of Fiber as an administrator and trainer.
In addition, she has worked with June Cashmere to help develop better cashmere production, collection and marketing with nomad people of Kyrgyzstan. Working with IYAK (Int’l Yak Association) she has been instrumental in developing criteria and judging protocol for yak fiber both on and off the animal. Wini is a past founding partner in a company dedicated to utilization of all grades of alpaca fiber into woven fabric for home décor use.
Reserve your seat today!